Friday, January 20, 2012

Video Monitor Solutions for Trade Show Displays

Many small clubs are starting to experiment with video monitors for their trade show displays. And this is a great idea - video can be a compelling addition and can pull in a crowd and increase audience engagement in your booth. There are some low-cost options for video - the one that suits your enterprise best will depend on the type of display you have and how you want to use the video.

One way to add a video monitor to your trade show display is to put the monitor directly on your display. If your enterprise has a modular display, like a truss, this is easy. You can ordinarily buy a monitor mount and attachment system from your seller and install the monitor directly on the trade show display. If you have a pop up display you may also be able to mount a small monitor to the pop up frame - either directly connecting to the channel bars or attaching to the pop up frame. Again, check with your seller - they can offer solutions compatible with your pop up model. But remember - since pop up trade show displays are themselves light weight, be true not to use a large monitor (no more than 23" diagonal) and don't mount the monitor at the top of the frame.

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Another video monitor solution is a pole mounted monitor that is isolate from your trade show display. This allows you flexibility on where you want to place the monitor - sometimes it may be better right next to your display, sometimes farther out - closer to the traffic aisle. It of course depends how you want to use it. If the video article is "lightweight" or marketing oriented, you may want the monitor closer to the aisle to stop traffic at the booth where you can engage them. If the article is more technical, you may want the monitor inside the booth, after you've been able to qualify and position the video for prospects.

Video Monitor Solutions for Trade Show Displays

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Yet a distinct choice for a video monitor involves a workstation kiosk - essentially a podium and a pole - that allows your enterprise to have a keyboard/mouse and monitor set up. This is a great arrangement if you want to do product demos or have audience interaction - you or the audience member can "drive" the application from the podium. And the workstation kiosk is also a flexible set up - you can put it where you need it to go in the trade show booth.

Video monitors can be a low cost way to improve your trade show display - adding article options ad booth arrangement flexibility that allows your enterprise to drive traffic to your booth and wise up prospects more effectively.

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